Style as natural element
Monschau’s style is a vital energy that is safe, not arrogant, self-disciplined and aware of his own methods and the personality that it transmits. The thirst for consumption has taken away the “style” of life for an individual. Therefore, Monschau wants to bring back the essence of style in the life of people: that is, a line of thought, the color, the strength, the mystic and the unexpected. All that matters in the souls of the many.
The world looks to style as a flashy, forced and to-follow element. But style does not mean fashion or trend; it’s mostly a way of living, knowledge and respect for others, precision and richness of soul. When we find a natural style we remain charmed, for the simple fact that we find a human being in contact with cosmic beauty. Monschau style is thought and create as an expression of the soul.